Everyone with a website, landing page, or affiliate link knows that traffic is essential—but not just any traffic. You need genuine, consistent traffic that converts into actual sales. Did you know that 97% of first-time website visitors leave without making a purchase? Or that a new visitor typically needs to see an ad from your business at least seven times before deciding to buy? This is where the power of retargeting comes in. By reconnecting with those visitors who have already shown interest in your business, retargeting helps you bring them back and guide them toward taking action. Whether it’s completing a purchase, signing up for a service, or downloading a resource, retargeting bridges the gap between interest and conversion. In this post, we’ll dive into what retargeting is, why it’s essential for your business, and how to create campaigns that maximize your results. Let’s unlock the potential of retargeting together!

Retargeting is a strategic form of online advertising that focuses on re-engaging individuals who have previously interacted with your business but didn’t take a desired action, such as making a purchase or reaching out. These interactions can include visiting your website or signing up for your email list.

Although retargeting shares similarities with remarketing, they serve slightly different purposes. Retargeting targets potential customers who haven’t converted, while remarketing focuses on re-engaging past customers who have already made purchases.

Retargeting campaigns generally fall into two categories: pixel-based and list-based, each offering unique advantages depending on your objectives.